That familiarity makes adoption of your program simple and provides a better user experience, making it more likely that customers will engage with your restaurant loyalty program. Make your restaurant loyalty program simpleīy now, most consumers are familiar with the idea of earning reward points for their purchases, so you don’t have to teach them the concept. Loyalty marketing manager of sweetFrog 2. "You don’t want to be giving free rewards out every other visit, but you also don’t want them to feel like they never earn anything." One thing to note, says Anne Schultheis, loyalty marketing manager of frozen yogurt store sweetFrog, is striking the right balance with reward frequency: This is especially true when a restaurant loyalty program rewards them consistently for every visit, whether it’s through accumulating points towards a discount or the ability to redeem a voucher by reaching a certain number of visits. In other words, given the choice between a restaurant with a loyalty program in which they’re already enrolled versus one in which they’re not, customers are more likely to dine at the restaurant where they’ll accrue additional rewards. The 2020 Bond Loyalty Report found that 78% of customers are more likely to continue spending with businesses that have a customer loyalty program. Now, let’s look at five tips on how to build a successful restaurant loyalty program. According to the Software Advice Business Model survey (methodology below), 58% of respondents either maintained (29%), increased (23%), or added loyalty program budget for the first time (6%) in response to COVID-19. Many of your peers are already taking advantage of this strategy. So, how do you keep diners happy and coming back for more? Aside from great food, atmosphere, and customer service, nothing entices a new customer to return quite like a restaurant loyalty program that consistently rewards them. According to Gartner, 80% of future revenue will come from 20% of your current customers ( full report available to clients). Loyal regulars tend to spend more and generate larger transactions. Rewards for restaurant loyalty programs typically include discounted meals, free menu items, or even access to exclusive events and services, such as a wine tasting or celebrity chef appearance at your restaurant. Customer loyalty programs track the spending of repeat customers then reward that loyalty with points that can be exchanged for rewards. What is a restaurant loyalty program?Ī restaurant loyalty program is a customer loyalty program specifically designed for restaurants and their customers. One great way to welcome customers back into your restaurant, once it’s safe to do so, is with a restaurant loyalty program. According to our COVID-19 Consumer Impact survey ( methodology below), 67% of the consumers we surveyed did not feel safe eating at a dine-in restaurant in the midst of COVID-19.įor the fortunate restaurants that made it through 2020 without having to close, it’s essential to not only attract new customers, but to keep your existing customers happy. Restaurants have struggled particularly to adapt in the wake of COVID-19 due to the intimacy-and health risk-of a dine-in experience. The year saw more than 110,000 eating and drinking establishments shut down.Īnd at the peak of closures, as many as 8 million restaurant industry workers were laid off or furloughed. According to the National Restaurant Association:Ģ020 ended with the restaurant industry’s total sales at $240 billion below pre-pandemic forecasts. COVID-19 has pushed many struggling and even previously thriving restaurants into closing. By: Agnes Teh Stubbs and Andrew Conrad on March 9, 2021Ģ020 was a devastating year for businesses across the board, but especially for restaurants.
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